AI-Driven Personalization and Its Impact on Consumer Decision-Making: Experimental Evidence. Conference Proceedings in Science and Management, [S. l.], v. 1, n. 2, p. 34–36, 2026. DOI: 10.68337/cpsm.v1.i2.2026-030. Disponível em: https://cpsmse.com/index.php/cpsm/article/view/41. Acesso em: 31 oct. 2026.