Social Media Analytics and Audience Engagement in the Indian Film Industry: Examining the Mediating Role of Social Media Campaign Effectiveness. Conference Proceedings in Science and Management, [S. l.], v. 1, n. 2, p. 63–65, 2026. DOI: 10.68337/cpsm.v1.i2.2026-038. Disponível em: https://cpsmse.com/index.php/cpsm/article/view/49. Acesso em: 31 oct. 2026.