Digital Sustainability Intelligence and Social Media Analytics: A Bibliometric Analysis

Authors

  • Prabhakar K. Department of Management, St. Joseph's University, Bengaluru, India Author https://orcid.org/0000-0001-6595-6570
  • Sanjeev Salunke Amitha College of Education, Bengaluru, India Author
  • Balaji M. Postgraduate Department of Business Administration, Seshadripuram College, Bengaluru, India Author
  • Abhinandan N. Maharani Lakshmi Ammanni College for Women (Autonomous), Bengaluru, India Author
  • Soumya R. Department of MBA, Dayananda Sagar Business Academy, Bengaluru, India Author

DOI:

https://doi.org/10.68337/cpsm.v1.i1.2026-019

Keywords:

Artificial intelligence, bibliometric analysis, social media analytics, sustainability trends, ethical AI, privacy

Abstract

The combination of artificial intelligence (AI) and social media analytics provides the means to recognize and predict sustainability-related trends from large volumes of publicly available user data. Its adoption, however, is constrained by concerns about privacy, ethics, and transparency. This bibliometric study analyzed 559 documents from 274 sources, written by 3,414 authors between 2020 and 2025, using RStudio. The annual growth rate was 3.27%, with an average of 71.57 citations per document. Publications in IEEE Access grew significantly, while Scientific Reports and Heliyon grew after 2023. Deep learning, big data, healthcare, privacy, federated learning, and explainable AI were at the center of AI and machine learning research. The findings of this study can help researchers, managers, and policymakers make ethical, data-driven sustainability decisions.

References

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Published

2026-09-30 — Updated on 2026-10-01

Versions

Data Availability Statement

This study used bibliographic records retrieved from the publicly available Lens.org scholarly database.

How to Cite

Digital Sustainability Intelligence and Social Media Analytics: A Bibliometric Analysis. (2026). Conference Proceedings in Science and Management, 1(1), 76-81. https://doi.org/10.68337/cpsm.v1.i1.2026-019 (Original work published 2026)