Business and Management

All Items

• AI-Driven Personalization and Its Impact on Consumer Decision-Making: Experimental Evidence

  Bipasha Chetiya Barua, Sanjay Rizal, Suraj Das, Anjali Yadav, Mriganka Debnath, Amar Prakash Dabral (Author)

  34-36

• Behavioral Biases and FinTech Adoption Intention Among Young Adults: A Structural Equation Modeling Study in the Indian Context

  Ch. Siva Priya, Murthy P. S. S. (Author)

  82-87

• Blockchain Technology Adoption in Corporate Financial Management and Its Impact on Transparency

  J. Rengamani, Pramod Kumar, Keerthi Shetty, Suchitra Yadav, Dilnozakhon Mukhitdinova, Vijaya Sudha Gottumukkala (Author)

  69-71

• Blockchain-Enabled Transparency and Traceability in Global Supply Chains: A Multi-Stakeholder Analysis

  N. Jayashri, Pramod Kumar, Nishant Behar, R. Viswanathan, Pradeep Sharma, Neeraj Chandnani (Author)

  46-48

• Business Model Innovation for Sustainable Competitive Advantage: A Machine Learning Approach

  Kingshuk Srivastava, Nalla Bala Kalyan, Wasid Khan, Kanchan Natha Shinde, Shakhlo Begmatova, Manish Kaushik (Author)

  65-68

• Deep Learning Approaches to Personalized Marketing and Consumer Response Analysis

  Anandkumar Brahmbhatt, Kevin Andrews S., Amruta Pratik Awati, Nidal Al Said, Nasiba Sherkuziyeva, Vivek Rawat (Author)

  72-75

• Digital Entrepreneurship in Platform-Based Economies: Opportunities and Challenges

  R. Mahalakshmi, Aarti Suryavanshi, Shaifali Garg, Dilora Abdurakhimova, T. Geetha, Satuluri Padma (Author)

  55-57

• Digital Platform Ecosystems and AI Integration: Pathways to Sustainable Business Performance

  Bhuwan Gupta, Prithu Sarkar, Wasid Khan, Nidal Al Said, Jigar Rupani, Varsha Bihade (Author)

  49-51

• Digital Sustainability Intelligence and Social Media Analytics: A Bibliometric Analysis

  Prabhakar K., Sanjeev Salunke, Balaji M., Abhinandan N., Soumya R. (Author)

  76-81

• Enhancing Supply Chain Resilience Through Internet of Things Integration: A Systematic Literature Review

  Lamia Boudrar, Ahmed Ouiddad, Fouad Naoui (Author)

  70-75

• From Digital Wallets to Sustainable Choices: Understanding Consumer Behavior in the Cashless Economy

  Avinash C., J. Jayavel, Ashwini N., Charan N. S., Lakshminarayana K. (Author)

  58-62

• Impact of AI-Driven Personalized Advertising on Consumer Purchase Intention in E-Commerce Platforms: The Mediating Role of Trust and Engagement

  Manjunatha Naik, I. G. Srikanth, Nandini L., Venkatesh S., Vani N., Kavya C. (Author)

  80-83

• Impact of Generative AI Technologies on Consumer Engagement and Digital Marketing

  Tarun Saini, Renu Sharma, Kavleen Bharej, Pallavi Shetty, Kavita Tandon, Shaziya Islam (Author)

  52-54

• Navigating the Trust Paradox: AI-Generated Fake Reviews, Influencer Transparency, and Consumer Purchase Intentions in Digital Markets

  Ramyashree M. S., Usha N., Sahana Shree N., Navita Vijay, S. Sivasankari (Author)

  76-79

• Platform-Based Strategy and Ecosystem Competition in the Digital Economy

  Olimjon Sheraliyev, Kaustubh Sontakke, Jaymin Arvind Shah, Kruttika Sontakke, Aditya Arvind Sontakke, Manish Kaushik (Author)

  42-45

• Social Media Analytics and Audience Engagement in the Indian Film Industry: Examining the Mediating Role of Social Media Campaign Effectiveness

  Naveen Kumar B., H. H. Ramesha, G. Srinivasa (Author)

  63-65

• Strategic Talent Management for Sustainable Workforce Retention in Healthcare Institutions

  Juri Dhekial (Author)

  66-69

• StreamCR-Net: A Temporal Framework for Real-Time Credit Risk Assessment

  Suresh Varma Dendukuri (Author)

  37-41